Every person that agrees to give you their email address is saying, “I trust you, I like you and I want to hear from you.”
And as long as you to give value, you can also use your list to make money for a long time.
So how do you get people to “opt-in” or give you their e-mail address?
I’m going to share a detailed strategy that should be very useful as this is the same article I’m giving my team to implement on our DigiStrats blog.
#1 – Write and Publish a Quality Article
I emphasize quality!
I hope you will too.
There is so much junk on the internet that I hope you don’t add to that.
I also recommend creating a corresponding YouTube video to put on top of the article to start getting traffic to your channel.
The article that I will use as a case study is our “How to Make Your First $100 Online – Udemy?” article. I chose this one since it is one of our most popular post:
#2 – Find a Relevant Bonus to Giveaway
Some people just have a pop-up on their site. We do too.
Of course, though the conversions with the pop-up won’t be as good as an opt-in – which gives you an extremely relevant bonus. For our case study, I’m going to jump into our private Udemy Alchemy program and snatch one of the PDFs that I have there as a giveaway to readers of this article. I chose this PDF since we’re talking about how to make money on Udemy.
Think about it: if you’re reading the above article about Udemy, it means you are extremely interested.
Now, you might still op-in because I’m a good writer and I provide value; even if my pop-up gives away our Product Alchemy Guide. However, if I give you our “Fill-in-the-Blank Udemy Course Outline”, you’re at least twice as likely to enter your email address.
So, I’m just going to go into my Udemy Alchemy Program and find a relevant “bonus” – which in this case is exactly that: the “Fill-in-the-Blank Udemy Course Outline.”
#3 – Add LeadMagnet Opt-In Bonus in Leadpages.net
Add the bonus by selecting Lead Magnet Delivery and then uploading the PDF.
Once it’s uploaded it should look like this.
Here is your $100k Product Alchem Guide – use with care! Uploaded! “c9777óbd-cc22-416c-93ed-fb2ó4óO37fba.pdf” has been successfully uploaded. Asset Name Udemy “Fill-in-the-Blank” Course Outline Message r Sender Name Eric Weiss Sender Email eric@d igistrats.zen des k,c c: T Download your bonus Udemy “Fill-in-the-Blank” Course Outline here. Welcome to- SAVE Fill ¡n all of these” height=”314″ width=”576″>
#4 – Create / Clone a LeadBox
If you don’t have a Leadpages.net subscription, then, you can use other services. Click on “LeadBoxes” within your dashboard.
I like to clone a LeadBox that’s working. The main pop-up on our DigiStrats box is also created via this LeadBoxes feature so I’ll clone that. And then, I’ll customize it according to the Udemy bonus I am offering.
Clone it here:
#5 – Customize the LeadBox Copy and Settings
Change the name and the copy within the LeadBox:
Ensure that you are integrated with whatever autoresponder you are using; whether it’s GetResponse or Interspire. An autoresponder add the leads who enter their emails to your list. We use Interspire. By selecting ds_main, every single person will be exposed to a 30+ part autoresponder filled with a ton of value to help us solidify that relationship.
Select the Lead Magnet here:
Edit the message here. In fact, I’ve decided to elaborate and beef it up so here is the new message:
Download your bonus Udemy “Fill-in-the-Blank” Course Outline here.
In a few moments you’ll also receive another bonus e-mail that will give you our 100k Product Creation Outline along with a few lines about myself, Eric Weiss. Over the next couple of weeks I’ll also send you a few “value” e-mails about:
-creating online businesses
-50k webinars, 100k copy and more
Welcome to the DigiStrats community!
Check it out here:
Then save and publish:
Afterwards, this screen will appear:
Now, just paste the code into a text file as we will then input it into each blog article. Paste it onceat the bottom of the blog article so people can opt-in and download their relevant bonus and you can build your list. Note that Firefox will make one LeadBox unclickable if you have 2 LeadBoxes on a page (you can test this) so you can only have one LeadBox per page.
#6 – Integrate into Blog Post
If I look at our ds_main_leadbox_buy_website_version LeadBox then the code that I would have pasted into the text file to use later looks like this:
I have bolded the most important parts. Now let me go into the page/post where I want to place this LeadBox. The specific page for this is:
We use Visual Composer (you have to be using Visual Composer otherwise this won’t work) and the page in WordPress looks like this:
Scroll to the bottom of the post/page where you’ll most likely want to put the LeadBox and click “append to this column”:
Select the Call to Action Button:
Input the relevant CTA text and the URL from the code you pasted in the text file above. For this specific example in the URL (Link) you would paste:
Check that the rest of the fields are correct per the screenshot below:
Once you save changes scroll up and “prepend to this column”:
Select Raw JS:
Paste the script from the code pasted to the text file. In this specific example you would paste in there:
Publish and the LeadBox should work correctly.
For now let’s not do exit pops for any posts. That’s it! You now have a nice hot LeadBox that can be added to each post.